The Tech and Commerce Blog
How to Compete with Amazon

When it comes to eCommerce sites, Amazon.com is considered as one of the greatest. In fact, they have more revenues compared to its competitors. Amazon can help business owners in exposing their products through their website. They can also choose to buy the product from Amazon or from the website of the business owner. However, it would be better if the consumer would buy the product directly from your website. You have to understand that it is hard to compete with Amazon since they are selling almost everything and at the same time they can offer lower prices to their consumers with free shipping as well. If you would like to compete with Amazon by lowering your price or offering free shipping then it might affect your revenues.

The drawback of Amazon is they presented all their products in the same way. They do not focus on the unique qualities of each product. You can enjoy free shipping but they do not offer personalized customer service. If you want to make your online business succeed then you should see to it that you can present your products in a unique way. Don't just sell your products but try to build a personal relationship with your customers. You can only succeed in selling if you can make your customers feel that they are valuable. In fact, this is much important than offering low-cost and free shipping.

There are many ways that business owners can compete with Amazon. They can start with the content. They have to make sure that the product has the most unusual way of presentation. For instance, try to integrate the proper images, texts, videos and even consumer contributions. After you have done this, then you can always feel confident that consumers will be buying your products. Try to make the most unique product page for each particular product. It should contain all the necessary information such as the price, stock status and others. When it comes to user-generated content, it seems that there is no chance that you can compete with Amazon. Most people often use Amazon if ever they want to buy something even if they buy them in other websites. However, there are other ways that you can do aside from reviews and ratings. Do not just use reviews but use testimonials which can create a great impact. Encouraging consumers to join social media websites can also boost your brand. Lifestyle content is also important. Be sure to create a connection between the product and the life of the consumer. Video reviews can help you in competing with Amazon and make sure that it is user-friendly.

Competing with Amazon might be considered as the most difficult task. But Nox can help you in creating the best solutions so that you can succeed in your online business. They can build a customized website according to the product that you sell. They can help you in attracting more potential customers so that you can have more revenues.

 

 


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