Google Analytics is a tool that is very helpful and beneficial in the business world. Your ecommerce business should start using Google Analytics if it is not because this simple tool will help you tenfold. This article will cover the top benefits of using this tool for your business.
Google Analytics will help you measure the results of your marketing efforts and campaigns. If you do not know what campaign is bring in your customers then you really need to start doing some research. Your ecommerce website is solely based online and where you get your customers is as important as your website’s server running.
For example, you can use Google Analytics to track Campaign A, B, and C. You will be able to view the ratios and numbers to determine which avenue is working the best and then focus there or change the other two to enhance them.
Evaluate the Flow of Traffic to Your Site
Google Analytics will help you determine how many people are visiting your page, where they come from, what link they clicked on, whether or not they shared your page, and so on. You can also search different links and keywords that are popular among visitors so you know what exactly they are looking for.
This will help you when you want to target specific keywords for SEO content or when you are ready to start a marketing campaign.
This is one of the most useful tools and there is no charge to use it. This is an extreme plus, especially if your ecommerce business has a limited marketing budget. You get more tools and functions than other tools that operate the same or at a lesser quality.
This is an ideal tool because it will show you how many users come to your page and then leave within a short amount of time. This is often because the person clicked the wrong link or because you have done something different. You will be able to gauge what happened if you notice your bounce rate sky rocket after a change.
Analyze and Review Data
Google analytics will allow you to analyze and compare your data over different segments of time. This will allow you to try and identify where a change occurred whether good or bad. You can view the last month, 3 months, 6 months, and yearly.
You can also choose to set up alerts that will be sent right to your email. In case you have a busy day or are not going to be able to hop right on Google Analytics you can receive alerts when something changes or every so many days.
Google Analytics is a powerful tool that allows you to see where your customers and viewers are coming from, what they are interested in, and what led them to you. Keeping track of all of this information is easy since Google tracks it for you. Take a hold of your ecommerce business today and start tracking your results.