Case Study: Download the PDF

Over the last several years, Nox Enterprise Commerce, a division of Nox Solutions LLC, has provided LeatherUp with exclusive e-commerce services and an e-commerce platform solution. The result is a 50% improvement in traffic conversion rates while providing major improvements in customer experience, website performance and security.

Background of LeatherUp is a leading North American online retailer of motorcycle accessories and leather goods. The company is ranked in the Internet Retailer Top 500 and overall is the 165th largest online retailer in North America with an estimated sales of $30 million for 2011. They are also one of the web's highest trafficked online stores with over 15 million visitors each year. With over 1,000,000 satisfied customers and 25+ years of experience in the leather business, LeatherUp has shown to have the right mix of price, quality and selection.

The LeatherUp Business Challenge

Founded in 1999, the company enjoyed steady growth from the beginning. But by 2007, it had outgrown the capabilities of its e-commerce platform. With aspirations of becoming one of the top 500 online retailers in North America, LeatherUp management realized it needed a platform partner who could reliably provide a much better shopping experience for its customers.

Specifically, the company was looking for a new platform provider who could:
  • Provide a proven and comprehensive end-to-end solution
  • Improve the site's conversion rates
  • Leverage stronger SEO capabilities
  • Provide faster page loads
  • Improve operational uptime
  • Offer smart browsing
  • Drive sales growth with applications, in key industry-specific categories
  • Provide an enterprise-grade, reliable infrastructure with a scalable architecture
  • Seamlessly add more brands and SKU's
  • Drop ship directly to customers
  • Provide a higher integrity of security and fraud prevention
Why Was Nox Selected by LeatherUp?
  • Nox had proven success with its complete end-to-end e-commerce platform and its ability to create customized e-commerce solutions for its clients.
  • Nox is a boutique firm, so LeatherUp would get more attention than they would with a larger firm.
  • Nox had developed a strong platform, with broad capabilities and fast page loads.
  • Nox was capable of developing new customizable applications that would set LeatherUp apart from its competition.
  • The Nox platform included modules as part of its standard offering, which LeatherUp's then current vendor didn't have and would have charged to build.
  • Historically Nox meets implementation deadlines. The site launched in May, 2007. The development and implementation time beat expectations.
The Nox Enterprise Commerce Solution

Nox and LeatherUp collaborated closely to build a new LeatherUp website, one that would take full advantage of the Nox Enterprise Commerce Platform. The design goals of the project were to:

  • Position many more products on the homepage
  • Streamline site navigation
  • Enable direct access to product pages
  • Enable smart browsing
  • Improve site search
  • Implement an effective recommendation engine
  • Provide helmet finder and tire finder applications to drive sales in these categories
  • Implement a free-shipping subscription program, similar to Amazon Prime
  • Implement a newsletter program designed to alert customers to new offers

The expectation of the new site was that it would outperform the previous site in these metrics:
  • Overall traffic
  • Time on-site
  • Conversion rates
  • Shopping cart abandonment
  • Newsletter marketing efficiency
With improved site performance and conversion rates, LeatherUp could then invest more in paid search to drive traffic and sales even further.
Nox Enterprise Commerce Impact
  • Conversion rates improved 50%, growing from 2.35% to over 3.5%
  • Customer satisfaction improved as complaint emails fell by 90%
  • Revenues per transaction grew from a base of $85 to $118 today
  • The Tire Finder drove a 30% increase in tire revenues
  • The Helmet Finder drove a 35% increase in helmet revenues
  • LeatherUp was able to capture a top 5 position on all helmet brand searches on Google
  • Shopping cart abandonment fell by 38%
  • Time on-site increased by 26%
  • Overall traffic is up 130% since May 2007

Customer Quotes:
"We were burnt by a few vendors prior to NEC. Some were pretty large firms. All of them over promised and under delivered. By choosing NOT to go with one of the larger platform providers, and by going with Nox instead, we get a superior platform and a far more responsive team working for us 24/7. They are truly our partners and go above and beyond every day to make sure we can deliver the best shopping experience possible to our customers."
-- Travis Skylar, CTO,
"We now innovate more because we know that the Nox team is there to help us develop the site in new and innovative ways. We have a much more productive conversation going on with our customers thanks to the Nox platform, its integration with social media and its powerful email newsletter system. We typically receive immediate feedback from users and adjust our merchandise, pricing and promotions instantly."
-- Frank Delano, Senior Marketing Manager,
Nox Quotes:
"As e-commerce moves into a new era, focus is not only on the website but social, media, and mobile commerce, essentially integrating more content into the shopping experience. We look forward to our future collaborations with the LeatherUp team and our partnership to maintain a competitive advantage."
-- Rick Divesti VP of Sales, Nox Enterprise Commerce
" has lots of innovative ideas about how to grow their business. We enjoy rolling up our sleeves with them, implementing their vision and providing their customers with the very best online shopping experience."
-- Eric E. Marston CTO of Nox Enterprise Commerce
"Nox has benefited from the innovative vision and e-commerce expertise of the team. We are committed to continue building new capabilities into our platform to help and our other e-commerce clients grow their profits in the years ahead."
-- Payam Zarabi, CEO, Nox Enterprise Commerce
About Nox Enterprise Commerce
NEC is a leading e-commerce solutions management firm headquartered in Los Angeles, CA. A full service e-commerce provider, NEC's proficiencies include website design, creation, maintenance, streaming, hosting, marketing, promotions, customer service, and product fulfillment. NEC delivers customized e-commerce solutions through an open, enterprise-level platform and highly scalable infrastructure.

Mobile Commerce is much more than copying and pasting your ecommerce site to your mobile site, as the customer's usage and buying behaviors are unique to mobile.
Selling your one product through multiple outlets is the smartest thing you can ever do. The result is simple: the same product plus more eyeballs equals increased sales.
Electing NEC to manage all your SEO & SEM needs, ensures that this vital aspect of e-commerce is not neglected. We work with you to leverage your brand across the web and translate that into higher sales.
SEO & Marketing
NEC will help manage both your SEO & SEM efforts across the web and on social marketing sites like Facebook. Electing NEC to manage all your SEO & SEM needs, ensures that this vital aspect of e-commerce is not neglected. We work with you to leverage your brand across the web and translate that into higher sales.  Read more
Selling your one product through multiple outlets is the smartest thing you can ever do. The result is simple: the same product plus more eyeballs equals increased sales.  Read more
Mobile Commerce
Congratulations! You have a fantastic website. Now check it out on your new cell phone. Chances are the website is not useable. Mobile Commerce is much more than copying and pasting your ecommerce site to your mobile site as the customer's usage and buying behaviors are unique to mobile.  Read more
Various Payment Integration Options
In addition to the traditional credit card payment options, (Visa, MasterCard, American Express, Discover) we provide seamless integration with PayPal, Google Checkout, Amazon Payment e-layaway, Bill Me Later, and other vendors.  Read more
E-Commerce Engine
Nox Enterprise Commerce provides your firm with flexible and powerful e-commerce software. Build an online store without hassle: NEC facilitates processing and filling online orders with immediacy. Our scalable platform means our solution will grow in step with your business, accommodating inventory changes with a minimum of upkeep.  Read more
User Friendly Designed Interface
The importance of a well designed User Interface can be the difference between the success and failure of your endeavor. We conduct user testing to guarantee that the design proposed is a perfect fit for your product and audience.  Read more
Nox Business Intelligence
Nox Business Intelligence (NBI) provides historical, current and predictive views of business operations. Common functions of NBI are reporting, online analytical processing, analytics, data mining, business performance management, benchmarking and predictive analytics.  Read more
Catalog Management
Nox Enterprise Commerce has the valuable tools you need to build, establish, manage, and grow a reliable online store. Our extensive array of web-based management tools and utilities provide you with a scalable e-commerce solution that grows with your business.  Read more
Content Management
With NEC's robust platform, the benefits to your business are substantial. We provide for tight integration with back-end and external systems, a professional support team working for you and your customers, complete site hosting with guaranteed up time, custom look-and-feel to appeal to your business' key demographics, and more.  Read more
Warehouse Solutions
National Fulfillment Services (NFS) is a direct marketing/direct response support company that delivers more of the essential services- and service - you need to build your business. Our operation is the engine that can propel your direct marketing programs to success, generate repeat buyers and revenues and accelerate your business goals by providing on-time fulfillment and total satisfaction to your customers.  Read more
Photo and Video Services
Nox Enterprise Commerce realizes that many clients may not want to allocate all the necessary resources for ongoing quality product photography so we built our own professional studio in-house. This means you get the brand-centric photography you need at a fraction of the price, with none of the asset management hassles. The result is a consistent, high-quality representation of your unique brand identity.  Read more
Inventory Management
NEC works with whatever systems and processes you use to run your business: accounting systems, fulfillment, customer service, ERP and more. Automating with the NEC Inventory Management Module will reduce back-office costs by eliminating data entry errors and redundancies. An additional benefit is the integration of customer service processes, and streamlining for order fulfillment. For over 10 years, we have backed up our development with extensive testing and analysis, to find out what really works, and what doesn't.  Read more
A/B Testing
A/B tests are most commonly used to gauge the effectiveness of changes to a certain aesthetic element or across the entire site. We work closely with you to determine the elements you want to test, design the variation and set it up.  Read more
Cart Remarketing
On average, 26% of customers return to a site to buy if the company has an effective remarketing program in place.  Read more
Our Partners
As we look to the future to enable our clients to compete in a heavily congested market online, the collaboration between Nox and our key partners becomes more crucial than ever.  Read more
Case Studies
As a fully customizable and hosted solution, Nox Enterprise Commerce works with you to achieve your goals. Check out some of our success stories.  Read more
Progressive Mindset
Wouldn't it be great if the enhancements you wanted for your site to increase your sales and exposure were the same modules and features our current customers already are having success with?  
24/7 Uptime
Nox Solutions support is not outsourced. You will be speaking with a Nox specialist with intimate knowledge of the product.  Read more
© 2001-2019 All rights reserved.